# In a contributed article, Professor Michelle Greenwald interviews three entrepreneurs who were recently accepted into Sephora's Accelerate program and highlights the program's takeaways for CMOs

1 Faculty News March 18, 2019 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](https://www.forbes.com/sites/michellegreenwald/2019/03/18/sephora-accelerate-announcing-the-latest-cohort-and-how-the-program-has-evolved/) -- "The Sephora Accelerate program is what I call a quadruple win. It’s a win for Sephora because it’s great for its brand image to be supporting women-lead start-ups. It’s a win for the start-ups who gain valuable information and relationships that can significantly increase their chances of success. It’s a win for consumers because Sephora is helping bring products, ingredients, packaging and technology to market that are genuinely are better than what’s currently out there."

[Read more](https://www.forbes.com/sites/michellegreenwald/2019/03/18/sephora-accelerate-announcing-the-latest-cohort-and-how-the-program-has-evolved/)