# In a contributed article, Professor Michelle Greenwald profiles Ikonick, an art e-commerce company that is making canvas art more affordable and accessible

1 Faculty News August 29, 2018 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](https://www.forbes.com/sites/michellegreenwald/2018/08/29/gary-vaynerchuk-and-scooter-braun-are-new-strategic-investors-in-e-commerce-canvas-art-firm-ikonick/#6ecbc3f249be) -- "Ikonick, the brainchild of Jeff Cole and Mark Mastrandrea, launched 15 months ago, selling their canvas art prints at prices ranging from $40-$700. The company was a way to monetize Cole’s popular Instagram account with 400,000 followers, and his eye for aesthetically pleasing, emotional images with 'prescriptive thought/messages.' The result, he believed, was artwork Millennials would want on the walls of their homes and offices. The company claims it has been cash-flow positive since its first month and is approaching $10 million in sales since launching 15 months ago. Ikonick has signed deals for Muhammed Ali and the NBA."

[Read more](https://www.forbes.com/sites/michellegreenwald/2018/08/29/gary-vaynerchuk-and-scooter-braun-are-new-strategic-investors-in-e-commerce-canvas-art-firm-ikonick/#6ecbc3f249be)