# In a contributed article, Professor Tensie Whelan highlights the Center for Sustainable Business' research, in partnership with IRI, on sustainability-marketed products

1 Faculty News March 18, 2019 ![Corporate Eco Forum blog](/sites/default/files/styles/246w/public/assets/images/Corporate-Eco-Forum-blog-logo-feature.jpg?itok=PsEsrz6F)>

Excerpt from [Corporate Eco Forum blog](http://www.corporateecoforum.com/sustainability-marketed-products-are-responsible-for-half-the-category-growth-in-cpg/) -- "We found that products marketed as sustainable are driving product and category growth; in fact, that they delivered 50.1% of the growth in the packaged goods market growth from 2013-2018!"

[Read more](http://www.corporateecoforum.com/sustainability-marketed-products-are-responsible-for-half-the-category-growth-in-cpg/)