# Data from the Sustainable Market Share Index™, research by the Center for Sustainable Business and IRI, is spotlighted

1 School News November 21, 2019 ![VICE News logo ](/sites/default/files/styles/246w/public/assets/images/vice-logo1.jpg?itok=m8lZ7mZ1)>

Excerpt from [VICE](https://www.vice.com/en_au/article/7x5nzy/surprise-your-bamboo-socks-and-bed-sheets-are-not-environment-friendly-sustainable) -- "A report published by New York University’s Stern School of Business points out that sustainable-marketed products outsold non-sustainable products 90 percent of the time from 2013 to 2018. And so businesses are trying to look as sustainable as they can, even if they’re actually not."

[Read More](https://www.vice.com/en_au/article/7x5nzy/surprise-your-bamboo-socks-and-bed-sheets-are-not-environment-friendly-sustainable)