# Data for the Sustainable Market Share Index™, research by the Center for Sustainable Business and IRI, is spotlighted

1 School News November 4, 2019 ![Greenbiz_Logo_190x145](/sites/default/files/styles/246w/public/assets/images/greenbiz_logo_190x145.png?itok=0L8ETEDV)>

Excerpt from [Green Biz](https://www.greenbiz.com/article/green-seal-30-what-weve-learned) -- "Consumers today are putting their money where their mouths are. NYU Stern’s Center for Sustainable Business did in-depth research into U.S. consumers’ actual purchasing from 2013 to 2018 and found that a full 50 percent of the growth in consumer-packaged goods came from sustainability-marketed products."

[Read More](https://www.greenbiz.com/article/green-seal-30-what-weve-learned)