# In an in-depth Q&A, Professor Adam Alter shares insights on behavioral addiction from his book, "Irresistible"

1 Faculty News March 6, 2017 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](https://www.nytimes.com/2017/03/06/science/technology-addiction-irresistable-by-adam-alter.html) -- "The technology is designed to hook us that way. Email is bottomless. Social media platforms are endless. Twitter? The feed never really ends. You could sit there 24 hours a day and you’ll never get to the end. And so you come back for more and more."

[Read more](https://www.nytimes.com/2017/03/06/science/technology-addiction-irresistable-by-adam-alter.html)