# In an in-depth Q&A, Professor Aswath Damodaran offers his thoughts on valuation, corporate finance and advice for investment professionals

1 Faculty News July 17, 2018 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](https://www.forbes.com/sites/kevinharris/2018/07/17/professor-aswath-damodaran-on-valuation/#38cee18f722c) -- "The most egregious valuation mistake that I see investment professionals make is mistaking pricing for valuation. Most investment professionals don’t do valuation, they do pricing. What I mean by that is that you price a number to a stock based on what other people are paying for similar stocks. Any time you use a multiple comparable you’re not valuing the company, you’re pricing a company."

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