# Director of Corporate Research and Engagement at the Center for Sustainable Business Kevin Eckerle's presentation at the Raise the Green Bar 2018 Sustainability Summit is referenced

1 School News November 21, 2018 ![Eco18 logo](/sites/default/files/styles/246w/public/assets/images/eco18-logo-feature.jpg?itok=1k3q_DtC)>

Excerpt from [Eco18](http://eco18.com/working-with-the-purpose-of-raising-the-green-bar/) -- "Eckerle discussed 'Why Sustainability Makes Dollars and Sense,' highlighting that when a company includes sustainability in their strategy and practice, it helps improve their efficiency, brand reputation, employee engagement, profitability and stock price performance. This raised important insight into the side of sustainability people don’t think of right away – analyzing how taking sustainable action not only protects our environment, but can also bolster profitability and higher levels of consumer engagement – providing greater incentives for companies to take higher sustainable action."

[Read more](http://eco18.com/working-with-the-purpose-of-raising-the-green-bar/)