# Prof. Luke Williams explains why businesses must innovate

1 Faculty News June 17, 2013 ![Entrepreneur logo](/sites/default/files/styles/246w/public/assets/images/con_033740.jpg?itok=QGgEe5Xk)>

Excerpt from [Entrepreneur Magazine](http://www.entrepreneur.com/article/227045) -- "'It's hard to put your hand into a car's engine when the car is still running, but that's what disruptive innovation is -- changing the way things are done before your business is backed into a corner,' said [Williams](http://www.stern.nyu.edu/faculty/bio/luke-williams), who spoke to a crowd of 800 business leaders at the World Innovation Forum in New York City last week."

[Read more](http://www.entrepreneur.com/article/227045)

Additional coverage appeared on [Reuters](http://www.reuters.com/article/2013/06/17/idUS103036941520130617).