# In an excerpt from her new book, "The Big Nine," Professor Amy Webb underscores the need for courageous leadership to ensure AI is implemented in ways that do not harm society

1 Faculty News March 4, 2019 ![Fast Company logo](/sites/default/files/styles/246w/public/assets/images/uat_026723.jpg?itok=PGORMP3v)>

Excerpt from [Fast Company](https://www.fastcompany.com/90312306/how-can-we-design-ai-for-the-best-long-term-interests-of-humanity) -- "The Big Nine are under intense pressure — from Wall Street in the United States and Beijing in China — to fulfill shortsighted expectations, even at great cost to our futures. We must empower and embolden the Big Nine to shift the trajectory of artificial intelligence, because without a groundswell of support from us, they cannot and will not do it on their own."

[Read more](https://www.fastcompany.com/90312306/how-can-we-design-ai-for-the-best-long-term-interests-of-humanity)