# In an excerpt from his new book, "The Algebra of Happiness," Professor Scott Galloway offers advice to aspiring entrepreneurs

1 Faculty News May 16, 2019 ![Quartz logo](/sites/default/files/styles/246w/public/assets/images/con_038218.gif?itok=JIQPnzXd)>

Excerpt from [Quartz](https://qz.com/work/1619990/scott-galloways-questions-to-ask-yourself-before-starting-a-business/) -- "The traits of successful entrepreneurs haven’t changed much in the digital age: You need more builders than branders, and it’s key to have a technologist as part of, or near, the founding team."

[Read more](https://qz.com/work/1619990/scott-galloways-questions-to-ask-yourself-before-starting-a-business/)