# Prof. Bryan Bollinger's research on reusable grocery bags is featured

1 Faculty News February 26, 2014 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/hbsworkingknowledge/2014/02/26/how-grocery-bags-manipulate-your-mind/) -- "Researchers Uma R. Karmarkar and [Bryan Bollinger](http://www.stern.nyu.edu/faculty/bio/bryan-bollinger) report their preliminary findings in their working paper BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment."

[Read more](http://www.forbes.com/sites/hbsworkingknowledge/2014/02/26/how-grocery-bags-manipulate-your-mind/)