# Prof. Anindya Ghose is interviewed about his research on crowdfunding

1 Faculty News June 3, 2013 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/devinthorpe/2013/06/03/three-professors-share-crowdfunding-research-tune-in-to-learn-how-to-make-your-campaign-a-success/) -- "The longer funding duration helps raise more awareness and generate more buzz and word of mouth and that actually translates into better project outcomes in terms of consumption."

[Watch the video](http://www.forbes.com/sites/devinthorpe/2013/06/03/three-professors-share-crowdfunding-research-tune-in-to-learn-how-to-make-your-campaign-a-success/)