# Prof. Scott Galloway on the rising competition for Instagram

1 Faculty News May 2, 2014 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025700.jpg?itok=LSPbU2V1)>

Excerpt from [Financial Times](http://www.ft.com/intl/cms/s/0/d20c1bbc-d156-11e3-81e0-00144feabdc0.html?siteedition=intl#slide0) -- “'These companies are hot on the heels of Instagram, and keen for first-mover advantage in the nascent field of visual social commerce,' says [Scott Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway), founder of L2. 'Regardless, Instagram remains head and shoulders above the competition. In under two years, it has become the most powerful social media platform for visual-based branding in the world,' he said."
[
Read more](http://www.ft.com/intl/cms/s/0/d20c1bbc-d156-11e3-81e0-00144feabdc0.html?siteedition=intl#slide0)