# Prof. Scott Galloway says luxury brands should focus on digital marketing for consumers under 30

1 Faculty News June 8, 2013 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025700.jpg?itok=LSPbU2V1)>

Excerpt from [Financial Times](http://www.ft.com/intl/cms/s/0/23dcc9d0-a531-11e2-8777-00144feabdc0.html#axzz2VomplgMV) -- “'The under-30s may be entering a more volatile and economically challenged world, but there is no evidence that suggests Generation Z will be less fond of luxury items than the consumers that have come before – brands that don’t attune themselves to their social and spending habits will undeniably suffer in the long run,' says [Prof Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway)."

[Read more](http://www.ft.com/intl/cms/s/0/23dcc9d0-a531-11e2-8777-00144feabdc0.html#axzz2VomplgMV)