# Prof. Scott Galloway on Facebook's Graph Search announcement

1 Faculty News January 15, 2013 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg](http://www.bloomberg.com/video/will-facebook-mystery-win-over-users-investors-J8j2BS04SrSbI8lDwS8cCA.html) -- "I think everyone's taking a cue from Steve Jobs and Apple and that is you build suspense, you make an event out of something even perhaps when there isn't an event. Perception is more important than reality."

[Watch the video  ](http://www.bloomberg.com/video/will-facebook-mystery-win-over-users-investors-J8j2BS04SrSbI8lDwS8cCA.html)