# Prof. Scott Galloway on showrooms for e-commerce brands

1 Faculty News April 30, 2013 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025700.jpg?itok=LSPbU2V1)>

Excerpt from [Financial Times](http://blogs.ft.com/material-world/2013/04/30/will-the-showroom-replace-the-flagship/?&sa=D&usg=ALhdy291Nu_zL7GFnGnOLD-WOtww_KjYTQ) -- "Finally, during lunch with [Scott Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway), an NYU professor with a thinktank called L2 and a giant sideline in tracking the digital luxury space and consulting, he mentioned he thought the showroom was the way of the future: that e-commerce brands needed a physical outlet – well, window on the brand — going forward."

[Read more](http://blogs.ft.com/material-world/2013/04/30/will-the-showroom-replace-the-flagship/?&sa=D&usg=ALhdy291Nu_zL7GFnGnOLD-WOtww_KjYTQ)