# Prof. Arun Sundararajan on Facebook's advertising strategy

1 Faculty News April 11, 2013 ![](/sites/default/files/styles/246w/public/assets/images/con_031981.jpg?itok=V4OUB0py)>

Excerpt from [GigaOm](http://gigaom.com/2013/04/11/ok-now-im-convinced-facebook-is-trying-to-be-creepy/) -- "NYU Stern School of Business professor [Arun Sundararajan](http://w4.stern.nyu.edu/faculty/bio/arun-sundararajan) nicely summed up the risks of ignoring user intent leading up to Facebook’s IPO last year. He compared annoying — and possibly offending — users with ads at every possible turn with playing the stock market and only thinking about making money."

[Read more](http://gigaom.com/2013/04/11/ok-now-im-convinced-facebook-is-trying-to-be-creepy/)