# Prof. Adam Alter's book, "Drunk Tank Pink," is mentioned

1 Faculty News February 4, 2014 ![Guardian logo ](/sites/default/files/styles/246w/public/assets/images/con_030939.jpg?itok=g7FgVwid)>

Excerpt from [The Guardian](http://www.theguardian.com/news/oliver-burkeman-s-blog/2014/feb/04/facebook-paper-aesthetic-web-beautiful) -- "The key concept here, explored in depth by the psychologist [Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter), author of the book Drunk Tank Pink, is 'cognitive disfluency'. When information glides by too frictionlessly, we're liable to find it harder both to understand and to retain."

[Read more](http://www.theguardian.com/news/oliver-burkeman-s-blog/2014/feb/04/facebook-paper-aesthetic-web-beautiful)