# Prof. Hal Hershfield on Bank of America's retirement tools

1 Faculty News January 14, 2013 ![U.S. News and World Report logo](/sites/default/files/styles/246w/public/assets/images/con_030501.jpg?itok=1EF-s0wb)>

Excerpt from [US News](http://money.usnews.com/money/retirement/articles/2013/01/14/an-innovative-way-to-face-retirement) -- "'If they see it via Facebook, I'm not sure someone is going to change their 401(k) contributions,' says [Hal Hershfield](http://www.stern.nyu.edu/faculty/bio/hal-hershfield), an assistant professor in the marketing department at New York University's Stern School of Business, and coauthor of the original marketing research. 'If, on the other hand, they are actually in the mindset of trying to get more information about retirement, I think this could have a measurable impact on the types of decisions that they make.'"

[Read more](http://money.usnews.com/money/retirement/articles/2013/01/14/an-innovative-way-to-face-retirement)