# Prof. Robert Seamans's research on newspapers supported by ads is cited

1 Faculty News March 31, 2014 ![](/sites/default/files/styles/246w/public/assets/images/con_037288.gif?itok=NDyeARbw)>

Excerpt from [HBS Working Knowledge](http://hbswk.hbs.edu/item/7463.html) -- "Zhu has other research in the works related to ad-sponsored business models, including one with [Robert Seamans](http://www.stern.nyu.edu/faculty/bio/robert-seamans) at New York University that considers how ad-sponsored free newspapers affect pricing and content delivery strategies of incumbent newspapers that charge subscription fees."

[Read more](http://hbswk.hbs.edu/item/7463.html)