# Prof. Hal Hershfield's research on saving for retirement is featured

1 Faculty News March 13, 2014 ![Huffington Post logo](/sites/default/files/styles/246w/public/assets/images/huffpost192x144.jpg?itok=sF2Y0c9v)>

Excerpt from [The Huffington Post](http://www.huffingtonpost.com/daniela-tempesta-lcsw/the-benefits-of-befriendi_b_4932398.html) -- "However, [Hal Hershfield](http://www.stern.nyu.edu/faculty/bio/hal-hershfield), assistant professor of marketing at NYU's Stern School of Business, has found that when people can realistically imagine their future selves in a clear and positive light they are increasingly able to make choices that will benefit that future self."

[Read more](http://www.huffingtonpost.com/daniela-tempesta-lcsw/the-benefits-of-befriendi_b_4932398.html)