# In an op-ed, Prof. Michelle Greenwald demonstrates how organizations have incorporated gamification into their business strategies

1 Faculty News September 15, 2014 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/michellegreenwald/2014/09/15/gamification-in-everything-the-range-and-when-and-why-its-so-effective/) -- "'Gamification' uses characteristics like challenges, rewards, competitions, and moving to the next level based on performance skills or luck, in non-game contexts. It’s often accompanied by progress tracking metrics. The objectives are to engage users and change their behaviors in ways brands and organizations want. The extremely broad and expanding range of ways gamification has been successfully utilized in recent years provides insights into other ways the tactic can achieve strategic objectives."

[Read more](http://www.forbes.com/sites/michellegreenwald/2014/09/15/gamification-in-everything-the-range-and-when-and-why-its-so-effective/)