# In an op-ed, Prof. Michelle Greenwald discusses how to generate innovative ideas

1 Faculty News June 24, 2014 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/michellegreenwald/2014/06/24/the-power-of-benchmarking-nature-and-other-industries-to-generate-breakthrough-innovation-ideas/) -- "One of the very best forms of stimuli comes from looking at other industries for ideas, relevant analogies, and problem solving. The trickiest part is to figure out which industries to benchmark. That, in itself, requires brainstorming sessions."

[Read more](http://www.forbes.com/sites/michellegreenwald/2014/06/24/the-power-of-benchmarking-nature-and-other-industries-to-generate-breakthrough-innovation-ideas/?utm_source=followingimmediate&utm_medium=email&utm_campaign=20140624)