# In an op-ed, Prof. Michelle Greenwald discusses the strategy behind innovative vending machines

1 Faculty News March 19, 2015 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/michellegreenwald/2015/03/19/8-of-the-most-clever-vending-machines-and-why-theyre-strategic/) -- "More and more, companies are making vending machines an important part of their product distribution strategies. Vending machines enable products to sell in more locations at a lower cost than in traditional retail shops since the real estate expense is usually lower, and other than restocking the machines, labor costs are non-existent. In most cases, there’s no competitive clutter around the machines and the products are the only ones in their category at that spot."

[Read more](http://www.forbes.com/sites/michellegreenwald/2015/03/19/8-of-the-most-clever-vending-machines-and-why-theyre-strategic/)