# In an op-ed, Prof. Thomaï Serdari shares tips for re-branding from Björk

1 Faculty News February 9, 2015 ![Linkedin logo](/sites/default/files/styles/246w/public/assets/images/Linkedin%20logo.jpg?itok=FdzFTbKZ)>

Excerpt from [LinkedIn](https://www.linkedin.com/pulse/re-branding-do-bj%C3%B6rk-does-thomai-serdari) -- "Björk is no Britney Spears, no Rihanna, or Mariah Carey. Björk has built more than a mere brand. She’s built a #luxury brand and here is why."

[Read more](https://www.linkedin.com/pulse/re-branding-do-bj%C3%B6rk-does-thomai-serdari)