# Insights from Professor Adam Alter's book, "Irresistible," are cited

1 Faculty News July 10, 2020 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](https://www.forbes.com/sites/kevinkruse/2020/07/10/the-founder-of-ancestrycom-says-smartphones-should-be-called-sadphones/#261e89fa6b9e) -- “'People tend to function on autopilot until something inside their heads or in the world around them subtly or explicitly suggests it’s time to move on. Reaching the end of a feed is one such cue; removing the endpoint short-circuits that cue,' said [Adam Alter](https://www.stern.nyu.edu/faculty/bio/adam-alter), author and NYU professor, in a Medium post written by Rebecca Fishbein."

[Read More](https://www.forbes.com/sites/kevinkruse/2020/07/10/the-founder-of-ancestrycom-says-smartphones-should-be-called-sadphones/#261e89fa6b9e)