# Insights from Professor Adam Alter's book, "Irresistible," are spotlighted in an article exploring targetless scrolling on social media

1 Faculty News June 18, 2020 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](https://www.forbes.cz/bezcilne-scrollovani-vam-kazi-zivot-tady-je-navod-jak-s-tim-prestat/) -- "According to [Adam Alter](https://www.stern.nyu.edu/faculty/bio/adam-alter), a professor at New York's Stern School of Business, the author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked , we will find ourselves in a kind of autopilot as the 'sliding down' of all the news on Pinterest."

[Read More](https://www.forbes.cz/bezcilne-scrollovani-vam-kazi-zivot-tady-je-navod-jak-s-tim-prestat/)