# In an interview, Professor Priya Raghubir provides insights on how dollar stores encourage customer spending

1 Faculty News August 8, 2019 ![Business Insider logo](/sites/default/files/styles/246w/public/assets/images/business%20insider%20logo.jpg?itok=0MJSCdPh)>

Excerpt from [Business Insider](https://www.youtube.com/watch?v=aomXybatCaQ) -- "...If you buy something which is really cheap, then after that, the likelihood of you buying something else that is more expensive will increase. So, shopping creates a momentum."

[Watch the video](https://www.youtube.com/watch?v=aomXybatCaQ)