# In an interview, Professor Thomaï Serdari discusses the role of influencers in the growing market for modest fashion

1 Faculty News September 6, 2019 ![Channel News Asia logo](/sites/default/files/styles/246w/public/assets/images/channelnewsasialogo.jpg?itok=qMC3GQp6)>

Excerpt from [Channel News Asia](https://www.channelnewsasia.com/news/world/modest-fashion-makes-its-mark-in-ny-fashion-week-video-11911246) -- "There are all these new influencers who actually started their blogs or Instagram accounts because they wanted to voice their difference -- not necessarily because they wanted to be in the business of selling fashion, which I think is a very important issue that consumers appreciate, rather than having brands telling them, 'buy, buy, buy', they have someone who is a little bit more objective, or neutral."

[Watch the Video](https://www.channelnewsasia.com/news/world/modest-fashion-makes-its-mark-in-ny-fashion-week-video-11911246)