# Prof. Anindya Ghose's NPR interview on how free products influence reviews is cited

1 Faculty News December 9, 2013 ![](/sites/default/files/styles/246w/public/assets/images/con_045552.jpg?itok=tEjlWqd7)>

Excerpt from [iVillage](http://www.ivillage.com/forums/ivillage-women/work/working-home/tips-tricks/mommie-brand-ambassadors-can-make-killing-what-price-their-integrity-sylvia-kronstadt) -- "[Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), an NYU professor who studies consumer reviews, said Vine members might review things more positively than people who had to pay for their stuff. 'As humans we are hard-wired to give in to this sort of enticement where if you continuously get things for free, then you're more likely to be biased positively than biased negatively,' he said."

[Read more](http://www.ivillage.com/forums/ivillage-women/work/working-home/tips-tricks/mommie-brand-ambassadors-can-make-killing-what-price-their-integrity-sylvia-kronstadt)