# Joint research from Professor Adam Alter on the name-pronunciation effect is highlighted in a story exploring how Pete Buttigieg's name may impact his candidacy

1 Faculty News February 15, 2020 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](https://www.forbes.com/sites/williamarruda/2020/02/15/does-mayor-petes-last-name-help-him-or-hurt-him/#543763db455d) -- "One of the studies’ psychologists, [Adam Alter](https://www.stern.nyu.edu/faculty/bio/adam-alter), explains to Wired, 'When we can process a piece of information more easily, when it's easier to comprehend, we come to like it more.'"

[Read More](https://www.forbes.com/sites/williamarruda/2020/02/15/does-mayor-petes-last-name-help-him-or-hurt-him/#543763db455d)