# Joint research from Professor Aswath Damodaran on how the “big market promise” affects business formation and financing is referenced

1 Faculty News April 9, 2020 ![Seeking Alpha logo](/sites/default/files/styles/246w/public/assets/images/con_030729.jpg?itok=lsJdjgi0)>

Excerpt from [Seeking Alpha](https://seekingalpha.com/article/4336758-yext-inc-heavy-insider-selling-expensive-valuation-and-no-moat) -- "In a white paper from last December, [Aswath Damodaran](https://www.stern.nyu.edu/faculty/bio/aswath-damodaran) and Bradford Cornell noted that "big market promise" stocks are often initially overvalued and later see their share prices correct to more realistic levels."

[Read More](https://seekingalpha.com/article/4336758-yext-inc-heavy-insider-selling-expensive-valuation-and-no-moat)