# At L2's Sold conference, Professor Adam Alter identified five factors influencing consumer behavior

1 Faculty News November 4, 2015 ![Luxury Daily logo](/sites/default/files/styles/246w/public/assets/images/con_032369.jpg?itok=BZ74qERg)>

Excerpt from [Luxury Daily](http://www.luxurydaily.com/unconscious-and-environmental-factors-have-radical-impact-on-buying-behavior/) -- "[Mr. Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter) identified five major external factors affecting consumer behavior: time, booms and busts, space, ego and hard times. Markets are attuned to the effect that time has on consumer behavior habits on a macro scale, gearing marketing differently toward people of different ages and interacting differently with long-time consumers compared to new ones. However, smaller factors, such as the second digit of a person’s age, are equally important."

[Read more](http://www.luxurydaily.com/unconscious-and-environmental-factors-have-radical-impact-on-buying-behavior/)