# In a live interview, Professor Arun Sundararajan discusses whether Facebook and big data companies should be broken up

1 Faculty News May 9, 2019 ![CNBC logo](/sites/default/files/styles/246w/public/assets/images/uat_027305.jpg?itok=Ipx0jiaQ)>

Excerpt from [CNBC](https://www.cnbc.com/video/2019/05/09/breaking-up-facebook-wont-solve-core-issues-says-business-professor.html) -- "I certainly agree with the call for creating a new tech regulatory agency, there is some damage to Facebook from Zuckerberg's voting control. But I think spinning off WhatsApp and Instagram is not really going to solve the core issue that Facebook's business model -- optimizing advertising revenue -- is at odds with a lot of other societal objectives, and simply splitting Facebook up into WhatsApp and Instagram and Facebook is not going to solve that problem."

[Watch the video](https://www.cnbc.com/video/2019/05/09/breaking-up-facebook-wont-solve-core-issues-says-business-professor.html)