# In a live interview, Professor Arun Sundararajan shares his outlook on Peloton's IPO and business model

1 Faculty News September 26, 2019 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg](https://www.bloomberg.com/news/videos/2019-09-26/-bloomberg-markets-the-close-full-show-9-26-2019-video) -- (15:35) "This is really a product that is category-defining. It has defined the first realistic middle ground between boring home exercise equipment and going to a studio, going to a fitness class, so I'm bullish about the company, but I think that they have to make a few smart strategic moves in order to justify and grow their valuations."

[Watch the Video](https://www.bloomberg.com/news/videos/2019-09-26/-bloomberg-markets-the-close-full-show-9-26-2019-video)