# Prof. Luke Williams emphasizes why companies must change in order to remain competitive

1 Faculty News June 13, 2013 ![Inc. logo](/sites/default/files/styles/246w/public/assets/images/con_032188.jpg?itok=e-_825Cu)>

Excerpt from [Inc. Magazine](http://www.inc.com/jana-kasperkevic/world-business-innovation-luke-williams-disrupt-common-sense-stifles-innovation.html) -- "'A complacent company isn't disruptive. At best, it's slow to change and stuck in the wrong behavior pattern,' said [Luke Williams](http://www.stern.nyu.edu/faculty/bio/luke-williams), author of 'Disrupt,' during the World Innovation Forum Thursday."

[Read more](http://www.inc.com/jana-kasperkevic/world-business-innovation-luke-williams-disrupt-common-sense-stifles-innovation.html)