# Prof. Thomaï Serdari is interviewed about luxury retail microsites

1 Faculty News September 26, 2013 ![Luxury Daily logo](/sites/default/files/styles/246w/public/assets/images/con_032369.jpg?itok=BZ74qERg)>

Excerpt from [Luxury Daily](http://www.luxurydaily.com/editorial-content-and-storytelling-increase-microsite-engagement/) -- “'Think of a microsite as an enhancement of brand DNA,' said [Thomai Serdari](http://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), director of research and adjunct associate professor at NYU’s Leonard N. Stern School of Business. 'Being able to excite the consumer in the luxury market is one of the most important things,' she said."

[Read more](http://www.luxurydaily.com/editorial-content-and-storytelling-increase-microsite-engagement/)