# Prof. Scott Galloway on the strategy behind Amazon Prime

1 Faculty News January 31, 2014 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/topics/business/amazon-prime-expensive-cash-cow) -- "'You start buying everything through Amazon,' says [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), professor of marketing at NYU's Stern School of Business. Galloway says Amazon has purposefully sacrificed short term profits to get more customers and more pricing muscle. 'It's going to have tremendous pricing power and, at a certain point, it will be able to flex that muscle and become a very profitable company.'"

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