# Prof. Vicki Morwitz on the increase in mens' undergarment sales

1 Faculty News April 19, 2013 ![MarketWatch logo](/sites/default/files/styles/246w/public/assets/images/marketwatch%20logo.jpg?itok=pHUVfozf)>

Excerpt from [MarketWatch](http://www.marketwatch.com/story/when-men-buy-underwear-economists-smile-2013-04-18) -- “'It doesn’t hurt for men to see ads with David Beckham, Mario Lopez and Tim Tebow,' [Morwtiz](http://www.stern.nyu.edu/faculty/bio/vicki-morwitz) says."

[Read more](http://www.marketwatch.com/story/when-men-buy-underwear-economists-smile-2013-04-18)