# Prof. Michael Cohen on the ways food companies make their products look natural

1 Faculty News June 17, 2013>

Excerpt from [Associated Press](http://bigstory.ap.org/article/food-companies-work-make-it-look-natural) -- "In many cases, food products get their wholesome appearance because of the different or stripped-down ingredients companies are using to make them more natural, said [Michael Cohen](http://www.stern.nyu.edu/faculty/bio/michael-cohen), a visiting assistant professor of marketing at NYU's Stern School of Business. But in other cases, companies are making tweaks just to achieve a desired look. 'Food manufacturers are adapting by the way they mold the product or the end color or texture they want the product to be,' he said."

[Read more](http://bigstory.ap.org/article/food-companies-work-make-it-look-natural)

Additional coverage appeared on [ABC News](http://abclocal.go.com/ktrk/story?section=news/health&id=9142233), [Fox News](http://www.foxnews.com/leisure/2013/06/17/make-it-look-natural-companies-work-to-make-packaged-foods-appear-homespun/), [Huffington Post](http://www.huffingtonpost.com/2013/06/17/dominos-mcdonalds-imperfect_n_3455020.html) and [TIME](http://healthland.time.com/2013/06/17/getting-real-fast-food-companies-give-their-products-the-natural-look/).