# Prof. Arun Sundararajan explains the future of social media as a sales outlet

1 Faculty News June 13, 2013 ![](/sites/default/files/styles/246w/public/assets/images/con_042464.jpg?itok=GBaSgsX2)>

Excerpt from [News & Observer](http://www.newsobserver.com/2013/06/13/2960614/online-retailer-lolly-wolly-doodle.html) -- “'We’re only just scratching the surface on the marketing and sales potential in social media,' he said. 'Over the next five years, it’s probably going to grow tenfold, so certainly direct sales are going to be a part of it.'”

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