# Anindya Ghose on Amazon's Vine program for top reviewers

1 Faculty News October 29, 2013 ![NPR logo](/sites/default/files/styles/246w/public/assets/images/con_030855.jpg?itok=Ti1_93MD)>

Excerpt from [NPR](http://www.npr.org/blogs/money/2013/10/29/241372607/top-reviewers-on-amazon-get-tons-of-free-stuff) -- "[Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), an NYU professor who studies consumer reviews, said Vine members might review things more positively than people who had to pay for their stuff. 'As humans we are hard-wired to give in to this sort of enticement where if you continuously get things for free, then you're more likely to be biased positively than biased negatively,' he said."

[Read more](http://www.npr.org/blogs/money/2013/10/29/241372607/top-reviewers-on-amazon-get-tons-of-free-stuff)