# Prof. Scott Galloway on high-rent luxury retail flagship stores in SoHo

1 Faculty News June 19, 2013 ![The New York Observer logo](/sites/default/files/styles/246w/public/assets/images/con_031425.jpg?itok=M8Yo_3hA)>

Excerpt from [The New York Observer](http://observer.com/2013/06/prada-intifada-with-luxury-chains-driving-soho-rents-to-record-levels-shops-and-eateries-are-elbowed-out-by-4500-purses/) -- “'I don’t think any store goes in thinking that they’re going to lose money,' said [Scott Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway), a clinical marketing professor at NYU’s Stern School of Business. 'It’s more that a lot of retailers come regardless of whether they’re going to be profitable or not.'”

[Read more](http://observer.com/2013/06/prada-intifada-with-luxury-chains-driving-soho-rents-to-record-levels-shops-and-eateries-are-elbowed-out-by-4500-purses/)