# Prof. Scott Galloway on the NYPD's recent social media efforts

1 Faculty News April 28, 2014 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2014/04/28/nyregion/despite-twitter-backlash-new-york-police-dept-plans-to-expand-social-media-efforts.html?_r=0) -- “'I would call this a rookie move,' said [Scott Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway), a professor of marketing at New York University. 'Doing it on Twitter is no different as if they’d changed their uniforms to bull’s-eyes.'”

[Read more](http://www.nytimes.com/2014/04/28/nyregion/despite-twitter-backlash-new-york-police-dept-plans-to-expand-social-media-efforts.html?_r=0)

Additional coverage appeared on [The Huffington Post](http://www.huffingtonpost.com/2014/04/28/nypd-twitter_n_5226254.html?ncid=txtlnkusaolp00000592).