# In an op-ed, MBA student Billy Duberstein evaluates Ulta Salon (ULTA) as an investment

1 School News October 8, 2014 ![Seeking Alpha logo](/sites/default/files/styles/246w/public/assets/images/con_030729.jpg?itok=lsJdjgi0)>

Excerpt from [Seeking Alpha](http://seekingalpha.com/article/2548925-ulta-salon-possible-34-percent-upside) -- "ULTA is the first mover in this business model and the company's rapid expansion helps ensure that customers are pulled into the ecosystem. The company also offers a points-based rewards program that keeps customers coming back. In fact, 80% of revenues come from rewards members. ULTA also has best-in-class E-Commerce (+50% Growth YOY), helping the company reach customers wherever they are."

[Read more](http://seekingalpha.com/article/2548925-ulta-salon-possible-34-percent-upside)