# In an op-ed, Prof. Michelle Greenwald demonstrates how male-oriented businesses use Pinterest

1 Faculty News July 28, 2014 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/michellegreenwald/2014/07/28/pinterest-isnt-just-for-women-weddings-food-and-fashion-5-business-to-business-male-oriented-examples/) -- "Best-case corporate uses of Pinterst include a mix of company generated pins (some of prior blog posts), and curated customer generated content the company screens and chooses. Pinterest provides another way to deliver branded content that target customers will want to read, because it can help them in their jobs and personal lives, and is relevant and interesting."

[Read more](http://www.forbes.com/sites/michellegreenwald/2014/07/28/pinterest-isnt-just-for-women-weddings-food-and-fashion-5-business-to-business-male-oriented-examples/)