# In an op-ed, Prof. Michelle Greenwald discusses "Adventure Shopping" as a retail strategy

1 Faculty News November 24, 2014 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/michellegreenwald/2014/11/24/adventure-shopping-formats-are-the-big-winners-at-retail/) -- "These formats tend to attract affluent shoppers who enjoy the in-store experience and finds, as well as cost-constrained consumers looking for great value. The appeal is multi-faceted."

[Read more](http://www.forbes.com/sites/michellegreenwald/2014/11/24/adventure-shopping-formats-are-the-big-winners-at-retail/)