# In an op-ed, Prof. Michelle Greenwald explains the effectiveness of subscription sample box services

1 Faculty News October 22, 2014 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/michellegreenwald/2014/10/22/why-subscription-sample-boxes-are-so-effective/) -- "For manufacturers, sample boxes away to give targeted consumers a taste, feel for, or experience with products they otherwise would probably not make the effort to get to know. There’s also far less competitive clutter in a sample box than visiting that product category section at retail, so the sampled brands have a much longer time for consumers to evaluate the selling messages on their packages. ROCKSBOX gives users who try the jewelry for a limited time, the option to purchase what they like for a reasonable price."

[Read more](http://www.forbes.com/sites/michellegreenwald/2014/10/22/why-subscription-sample-boxes-are-so-effective/)