# In an op-ed, Prof. Michelle Greenwald highlights top integrated marketing campaigns from the past year

1 Faculty News May 4, 2015 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/michellegreenwald/2015/05/04/three-of-the-years-best-integrated-marketing-programs/) -- "The three brands selected have historically not been known as cutting edge, big-time marketers, and one is a non-profit. This is inspiring, as it indicates that brands don’t need mega-budgets or to be considered marketing heavy hitters to do great, impactful, clever, strategic, and insightful work. Smaller brands can create stellar programs with budgets that are less than gargantuan."

[Read more](http://www.forbes.com/sites/michellegreenwald/2015/05/04/three-of-the-years-best-integrated-marketing-programs/)